Where Did The Cookies Go?

What Every Marketer Needs
to Know About the Future of
Data Privacy & Audience Tracking

LIVE 1 HOUR WEBINAR WITH FILEROOM & HUBSPOT

Join the conversation to get prepared for marketing life without third-party tracking and learn what it means for your business.

Wednesday, 30th Nov, 9am AWST / 12pm AEST

Register now

to receive your complimentary Growth Marketing Workbook

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What you will takeaway

Discover changes taking place in the digital marketing arena and understand what they mean for your business.
Learn what the new personal data privacy laws and loss of third-party cookies mean in real, simple to understand terms.
Understand what is required to be fully compliant to mitigate risk
and optimise marketing profitability.
Practical solutions that you can implement now to prepare for 2023 before it's too late!

Research Indicates

36%
of marketers

have a good understanding of the third-party cookie crackdown.

41%
of marketers

believe their biggest challenge will be their inability to track the right data.

44%
of marketers

predict a need to increase their spending by 5% to 25% in order to reach the same goals as 2021.

23% of
marketing experts

plan on investing in email marketing software due to Google’s new policy.

Our Expert Speakers

Emma Ruefli,
Managing Director, fileroom

Results driven, B2B marketing veteran with experience in strategy, governance, product marketing, sales, and marketing technology.

Silvia Vega,
Growth Strategist, fileroom

Highly-energised and passionate growth marketer with specialist experience in growth strategy, data-driven research and audience segmentation.

Patrick Doyle,
Channel Consultant,
HubSpot

Creative CRM strategist and architect, navigating privacy and data compliance challenges through effective CRM and audience building strategies.

Danielle Jones,
Channel Account Manager, HubSpot

Highly experienced, sales, marketing and service strategy and enablement leader driving successful HubSpot CRM and marketing technology outcomes.

Are You Prepared for the Shift from Third Party Data?

2019

Apple began to limit the tracking capabilities of first-party cookies.

Google announced the Privacy Sandbox to develop and introduce alternatives to persistent cookies.

2020

Safari announced it would block third-party
cookies automatically.

Google announced the plan to phase out third-party cookies in 2022.

2021

Google announced FLoC, a project for replacing cookies for interest based advertising by grouping users with comparable interests.

Google pushed back the timeline for third-party cookie phase out from early 2022 to early 2023.

2022

Google cancelled FLoC and announced Topics API and other proposals such as Turtledove and Fledge as replacement mechanisms to enable interest-based advertising and remarketing, without user site tracking.

2023

Time to get organised and build segmented first-party data through growth marketing strategies and CRM technology.

Register before the 23rd of November to receive your complimentary Growth
Marketing Workbook

About fileroom + HubSpot

FILEROOM IS A FULL-STACK, B2B GROWTH MARKETING AGENCY

We’re all about business growth! With your brand strategy and strategic messaging in place, we execute cross-channel growth marketing activities to build different audiences and increase conversion across your sales funnel.

We are passionate business strategists and growth marketers who work with you to align your sales, marketing and customer service strategies to delight your customers and keep them coming back.

We love HubSpot because it is the perfect platform to drive your business growth and allow you to scale. We work with our clients to deploy HubSpot in their business through onboarding, business process design, marketing, sales and service alignment, custom integration and campaign execution.

Learn more

HUBSPOT IS A MARKETING, SALES, AND CUSTOMER SERVICE PLATFORM THAT HELPS COMPANIES IMPROVE GROWTH.

Recognised leader of the 2022 Garnter® Magic Quadrant for B2B Marketing Automation Platforms, HubSpot is a world leader in CRM technology solutions.

LET'S TALK

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